360° Testing Service’s staff represents broad and deep consumer product expertise.

Buyers, governments, litigators, manufacturers, and marketers have all called upon 360°’s expertise for analysis of, and/or consulting on, products, systems, standards, and user experiences.

How effective is the product in delivering the promised benefit?

In what ways is the product superior, inferior or equivalent.

Can a competitor’s claims of being the "longest lasting,” "easiest," or "most effective" in a particular area be verified by an independent testing facility?

What claims can our client rightfully assert?

360° Testing Service has been called on by leaders in manufacturing, marketing, and end-users for accurate depiction of system, product or component level performance.

360°’s innovative and experienced technical staff delivers accurate results, even in the most trying of circumstances.

Working with carefully generated and collected data points specific to the project, 360° systematically determines a product or service’s tested capabilities, effects, and shortcomings.

If then tasked with improving an observed limitation, 360° Testing Service may mock-up solutions supported by the collected data, then retest in an effort to demonstrate statistically meaningful changes to the noted limitation.

During these blind tests,screened participants are presented un-identifiable products and services for use as directed. Then at scheduled intervals, participants systematically report their experiences and opinions through context driven qualitative and quantitative debriefing tools, and/or are examined by 360° test administrators.

Such trials are frequently used to determine appeal and preferences, as well as product or service efficacy.

In this process, 360° Testing Service employs "technically disinclined"™ participants from the product or service's intended demographic. These participants must set up and use the product for its basic purpose--just as they would at home, school, or at work.

360°'s proprietary anthropological system is designed to reflect the expected experience of 90% of the product's owners, 90% of the time.

Many important refinements have resulted from this process over a wide range of product and years.

With how much ease can average users comprehend setup/ installation/ assembly and use instructions.

Are accompanying instructions capable of quickly guiding average end-users in the successful completion of the setup/ installation/ assembly and use processes?

What is the legibility and effectiveness of included materials, e.g., documentation, labeling, etc.

Through 360° Testing Service’s proprietary processes employing demographically appropriate users, manufacturers and marketers gain reliable insight into how well their goods are meeting design goals and user needs.

360°'s testing is an anthropologically based, predictive process that faithfully captures and documents experiences that represent typical individuals using the product/service in common applications.